How We Think About Competition

Competitors exist. Some are bigger, better funded, more established.

Our Competitors

International SaaS: Zoho, Odoo, QuickBooks. Feature-rich but expensive or complex.

Local Players: A few Kenyan startups. Similar offerings, different approaches.

Excel: The real competitor. Free, familiar, "good enough."

What They Do Better

International: Better features, more integrations, polished UI.

Local: Aggressive sales, lower prices, faster setup.

Excel: Free, offline, infinitely flexible.

Our Advantages

Local + Affordable: We understand Kenyan SMEs. Priced for local market.

Customer Support: WhatsApp support in Swahili/English. Fast responses.

Offline-First: Works without internet. Critical for many customers.

Our Strategy

Don't compete on features. Compete on understanding the customer.

Build what they actually need, not what looks good on a feature list.

The Reality

We'll never out-feature Zoho. We don't need to.

We win by being the best fit for Kenyan SMEs. That's enough.